Entrepreneurship: The Art, Science, and Process for Success – Ebook PDF Instant Delivery – ISBN(s): 9781264071234,126407123X
Product details:
- ISBN-10 : 1260682420
- ISBN-13 : 978-1260682427
- Author: Charles Bamford, Garry Bruton
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business.
Table contents:
PART 1 Laying the Groundwork for Your Business
Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR
Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS
Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION
PART 2 Due Diligence on the Business Idea
Chapter 4 EXTERNAL ANALYSIS
Chapter 5 BUSINESS MISSION AND STRATEGY
PART 3 Establishing a Financial Foundation
Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION
Chapter 7 FINANCING AND ACCOUNTING
Chapter 8 BUSINESS AND FINANCIAL ANALYSIS
PART 4 Building the Business
Chapter 9 LEGAL ISSUES WITH A NEW BUSINESS
Chapter 10 HUMAN RESOURCES MANAGEMENT
Chapter 11 MARKETING
Chapter 12 ESTABLISHING OPERATIONS
PART 5 Important Issues for Entrepreneurs
Chapter 13 EXIT/HARVEST/TURNAROUND
Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS
PART 6 Minicases
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