Emotion Measurement – Ebook PDF Instant Delivery – ISBN(s): 9780128211250,0128211253
Product details:
- ISBN-10 : 0128211253
- ISBN-13 : 978-0128211250
- Author: Herbert L. Meiselman
Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of.
Table contents:
Part I Basic Studies of Emotion
1. Theoretical Approaches to Emotion and its Measurement
2. Navigating the Science of Emotion
3. Senses and emotion: a complex relationship
4. The Psychophysiology of Emotions
5. Emotion Learning: Measuring how affective values are acquired and updated
Part II Methods for Studying Emotions
6. Implicit and Explicit Measures of Food Emotions
7. Behavioral Measures of Emotion
8. Measuring Emotions in the Face
9. Lists of Emotional Stimuli
10. Measurement of Consumer Product Emotions Using Questionnaires
11. Sentiment Analysis: Detecting Valence, Emotions, and Other Affectual States from Text
12. Conceptual Profiling
13. Short-term Time Structure of Food-related Emotions: Measuring Dynamics of Responses
14. The EmoSensory® Wheel
15. Methodological Issues in Consumer Product Emotion Research Using Emotion Word Questionnaires
16. Emoji chapter
17. Applied consumer neuroscience and behavioral approaches for innovation, product development, and communications
Part III Studying Emotions in Practice
18. Emotions in Clinical Practice
19. Emotions Studied in Context: The Role of the Eating Environment
20. Emotion-Driven Product Design
21. Emotions of Odors and Personal and Home Care Products
22. Emotions Elicited by Foods
23. Emotion in Beverages
24. The Emotion of Happiness
25. Measurement of Disgust Proneness
26. Studying Emotions in the Elderly
27. Measures of emotional influences on eating and weight control
Part IV Cross-Cultural Studies of Emotions
28. Translatability of Emotions
29. Different Ways of Measuring Emotions Cross-Culturally
30. Measuring and Understanding Emotions in East Asia
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