Economics of Strategy 6th Edition (eBook PDF) – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 111827363X
- ISBN-13 : 978-1118273630
- Author: David Besanko, David Dranove, Scott Schaefer, Mark Shanley
The sixth edition of Besanko’s Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
Table contents:
INTRODUCTION: STRATEGY AND ECONOMICS
ECONOMICS PRIMER: BASIC PRINCIPLES
PART ONE: FIRM BOUNDARIES
1 The Power of Principles: An Historical Perspective
2 The Horizontal Boundaries of the Firm
3 The Vertical Boundaries of the Firm
4 Integration and Its Alternatives
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5 Competitors and Competition
6 Entry and Exit
7 Dynamics: Competing Across Time
8 Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9 Strategic Positioning for Competitive Advantage
10 Information and Value Creation
11 Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12 Performance Measurement and Incentives
13 Strategy and Structure
14 Environment, Power, and Culture
GLOSSARY
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