Economics for Business – Ebook PDF Instant Delivery – ISBN(s): 9781292440118,1292440112
Product details:
- ISBN-10 : 1292440112
- ISBN-13 : 978-1292440118
- Author: John Sloman, Dean Garratt , Jon Guest, Elizabeth Jones
Economics for Business provides an engaging introduction to the core economic concepts that business students need to know, consistently emphasising how, and why, understanding economics is essential for their studies, and future business careers.
- Provides full coverage of the economic concepts business students need to know, with exceptional clarity.
- Real world case studies and business insights throughout, which feature well- known companies including AirBnB, Coca-Cola, and Monarch, clearly demonstrate the relevance and application of economic concepts in real-world business situations.
- Promotes active learning; business insights and accompanying questions can be assigned as pre-lecture reading, facilitating flipped approaches to teaching.
- Mathematical support is given through the ‘doing the business maths’ and ‘analysing the business data’ features.
- The book addresses key skills gaps employers say need filling if undergraduates are to become highly employable business professionals. A focus throughout on developing highly employable business professionals includes the ‘you, the manager’ feature, which encourages students to think critically about what they’ve just learnt and apply it to a new scenario by putting them in the shoes of a decision-maker, and research tasks, which cultivate essential report writing and information
Table of contents:
Section 1 – Introduction
1. Economics for Business
Section 2 – Understanding Markets
2. Consumers in the marketplace
3. Firms in the marketplace
4. Markets in action
Section 3 – Competition and Profitability
5. Market Structure and firm performance
6. Strategic rivalry
7. Growth strategies
8. Governing business
Section 4 – Macroeconomics
9. Introduction to the macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Exchange rates and the balance of payments
12. Globalization
Section 5 – Macroeconomic Policy
13. Expenditure and fiscal policy
14. Money, banking and interest
15. Inflation, output and economic policy
16. Supply side policies and economic growth
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