(eBook PDF) Writing and Reporting News: A Coaching Method 8th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1305077334
- ISBN-13 : 978-1305077331
- Author: Carole Rich
Packed with full-color photographs and examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues you might face on the job. Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates. An all-new book glossary gives you quick access to newer Journalism lingo. In addition, the book now offers MindTap Communication, a fully online, highly personalized learning experience that enhances learner engagement and improves outcomes. Integrating new trends in the convergence of print, broadcast, and online media, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future.
Table contents:
1. Creativity: Unexpected but Relevant Selling Messages.
2. Branding: Identity and Image Strategy.
3. Uncovering Insights: The Basis for Effective Creative Work.
4. Inclusion: Targeting an Ever-Changing Marketplace.
5. Strategy: A Road Map for the Creative Team.
6. Ideas: The Currency of the 21st Century.
7. Words on Paper: Connecting To Consumers’ Hearts and Minds.
8. Layouts: Designing To Communicate.
9. Radio: Can You See What I’m Saying?
10. Television: The Power of Sight, Sound, and Motion.
11. Direct Marketing: The Convenience of Shopping at Home.
12. Social Media: The Ultimate in Word-Of-Mouth Advertising.
13. Integrated Marketing Communications: Building Strong Relationships Between the Brand and the Consumer.
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