(eBook PDF) Understanding Communication Research Methods – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 113805268X
• ISBN-13 ‏ : ‎ 978-1138052680
• Author: Stephen M. Croucher 

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.
Table contents:

Section One: Research Paradigms

Chapter 1: Introduction and Ethics

Chapter 2: The Social Scientific Paradigm

Chapter 3: The Interpretive Paradigm

Chapter 4: The Critical Paradigm by James P. Dimock

 

Section Two: Research Design

Chapter 5: Data

Chapter 6: Evaluating Research – Warrants

Chapter 7: Hypothesis and Research Questions

 

Section Three: Research Methods

Chapter 8: Ethnography

Chapter 9: Interviewing

Chapter 10: Focus Groups

Chapter 11: Content Analysis

Chapter 12: Discourse Analysis by Margarethe Olbertz-Siitonen

Chapter 13: Surveys

Chapter 14: Descriptive Statistics

Chapter 15: Inferential Statistics

Chapter 16: Experimental Design

Chapter 17: Mixed Methods by Malynnda Johnson

Chapter 18: Rhetorical Criticism

Chapter 19: The Process of Critique by James P. Dimock

Chapter 20: Methods of Performance by Desirée D. Rowe and Michael Tristano, Jr.

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