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(eBook PDF) The Economics of Managerial Decisions, Global Edition 6th Edition

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(eBook PDF) The Economics of Managerial Decisions, Global Edition 6th Edition – Instant Download

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product details:

  • ISBN-10 ‏ : ‎ 1292310944
  • ISBN-13 ‏ : ‎ 978-1292310947
  • Author:  Roger Blair

table of contents:

  • PART I: ECONOMIC FOUNDATIONS
  • 1. Managerial Economics and Decision Making
  • 2. Demand and Supply
  • 3. Measuring and Using Demand
  • PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS
  • 4. Production and Costs
  • 5. Perfect Competition
  • 6. Monopoly and Monopolistic Competition
  • 7. Cartels and Oligopoly
  • 8. Game Theory and Oligopoly
  • 9. A Manager’s Guide to Antitrust Policy
  • PART III: MANAGERIAL DECISIONS
  • 10. Advanced Pricing Decisions
  • 11. Decisions About Vertical Integration and Distribution
  • 12. Decisions About Production, Products, and Location
  • 13. Marketing Decisions: Advertising and Promotion
  • 14. Business Decisions Under Uncertainty
  • 15. Managerial Decisions About Information
  • 16. Using Present Value to Make Multi-Period Managerial Decisions

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