(eBook PDF) The Business of Film: A Practical Introduction 2nd Edition by Paula Landry – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 1138571415
- ISBN-13 : 978-1138571419
- Author:
The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, film festivals, production incentives, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets.
This new and expanded edition has further been updated to reflect the contemporary media landscape, including analysis on major new players and platforms like Netflix, Amazon, Google and Vimeo, shifting trends due to convergence and disruption from new technology, as well as the rise of independent distribution and emergent mobile and online formats. An eResource also includes downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.
table of contents:
CHAPTER 1: A BRIEF HISTORY OF THE FILM INDUSTRY
Movie Industry Themes
A Brief Business History Of Film
Convergence And Disruption
Fast Forward To Present Day
CHAPTER 2: A BUSINESS OVERVIEW OF FILM
Key Characteristics Of The Industry
Structure Of The Industry
New Media Players And Their Impact
Case Study: Norman and Me by Stephen Greenwald
Case Study: European Film Industry, An Overview by Michael Kalb
CHAPTER 3: MOVIE DEVELOPMENT
Where Films Come From
Process
Studio Versus Indie
DIY Filmmaking
Case Study: Relying on Genre: 2017 Horror Movie, Stephen King’s It
Case Study: The Nature of Copyright: European Author’s Rights Versus American Copyright by Michael Kalb
CHAPTER 4: MOVIE FINANCING
Corporate Financing
Picture Financing
Crowdfunding, Production Incentives, Soft Money, Blockchain
The Future
Case Study: How to Make $250 Million and Lose it, in a Year: The Story of the Film Business by Stephen Greenwald
Case Study: Adventures in Oz by Stephen Greenwald
CHAPTER 5: MOVIE PRODUCTION
Preproduction—Planning
Production
Postproduction
Impact Of Mobile, VR/AR And IMAX
Case Study: Cell Phone Feature Film Tangerine
CHAPTER 6: MOVIE DISTRIBUTION
Distribution Details
The Distribution Agreement
Changes In Distribution: OTT, Convergence, Disruptors
The Major Distribution Companies
Impact Of The Internet And Mobile Technology
Direct And Hybrid Models
Global Influences On Distribution
Case Study: Comic Book Movies Take Over the World: Wonder Woman
CHAPTER 7: MOVIE MARKETING
Marketing: Creating Awareness For A Film
Social Media
Trends In Promotion And Marketing
Film Festivals And Markets
Case Study: Million Dollar Mystery by Stephen Greenwald
Case Study: Marketing Moonlight
CHAPTER 8: FILM EXHIBITION, RETAIL & CONSUMPTION
Exploitation: Creating Availability Of A Film
Theatrical
Rethinking The Theatrical Experience
Streaming & New Business Models
From Video/DVD To VOD/PPV
Online And Mobile Platforms
Cable/Free-TV/Cutting The Cord
Impact Of Global Markets
Ancillary Rights
Case Study: Netflix in Movie Theaters -Okja
CHAPTER 9: MOVIE ACCOUNTING
GAAP Versus Contractual Accounting
GAAP—Corporate Accounting