(eBook PDF) Strategy: A View From The Top 4th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0132145626
- ISBN-13 : 978-0132145626
- Author: Cornelis De Kluyver, John Pearce
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Table contents:
Chapter 1: What is Strategy?
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization’s Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio
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