(eBook PDF) Strategic Uses of Social Media for Improved Customer Retention

(eBook PDF) Strategic Uses of Social Media for Improved Customer Retention – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1522516867
• ISBN-13 ‏ : ‎ 978-1522516866
• Author: Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-Shamaa

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

Table contents:

1. Introduction
2. Understanding Customer Retention
3. Analyzing the Benefits of Customer Retention
4. Building a Foundation for Customer Retention
5. Strategies for Customer Retention
6. Techniques and Tips for Customer Retention
7. Best Practices for Customer Retention
8. Case Studies: Successful Customer Retention Strategies
9. Overcoming Challenges in Customer Retention
10. Conclusion

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