(eBook PDF) Strategic Marketing: Creating Competitive Advantage 3rd UK ed. Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 019968409X
• ISBN-13 ‏ : ‎ 978-0199684090
• Author:  Douglas West (Author), John Ford (Author), Essam Ibrahim (Author)

The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage.

Table contents:

PART I: INTRODUCTION;

PART II: WHERE ARE WE NOW?;

PART III: WHERE DO WE WANT TO BE?;

PART IV: HOW WILL WE GET THERE?;

PART V: DID WE GET THERE?

People also search:

What is strategic marketing for competitive advantage

How does strategy create competitive advantage

How does marketing create a competitive advantage

What are the sources of competitive advantage