(eBook PDF) Strategic Management: Text and Cases 10th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 126057525X
- ISBN-13 : 978-1260575255
- Author: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee , G.T. (Tom) Lumpkin
Strategic Management: Text and Cases, Tenth edition, written by authors Dess, McNamara, Eisner,and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
Table contents:
PART 1: STRATEGIC ANALYSIS
1. Strategic Management: Creating Competitive Advantages
2. Analyzing the External Environment of the Firm
3. Assessing the Internal Environment of the Firm
4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
PART 2: STRATEGIC FORMULATION
5. Business-Level Strategy: Creating and Sustaining Competitive Advantages
6. Corporate-Level Strategy: Creating Value through Diversification
7. International Strategy: Creating Value in Global Markets
8. Entrepreneurial Strategy and Competitive Dynamics
PART 3: STRATEGIC IMPLEMENTATION
9. Strategic Control and Corporate Governance
10. Creating Effective Organizational Designs
11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization
12. Managing Innovation and Fostering Corporate Entrepreneurship
PART 4: CASE ANALYSIS
13. Analyzing Strategic Management Cases
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