(eBook PDF) Strategic Management of Technological Innovation 6th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1260087956
- ISBN-13 : 978-1260087956
- Author: Melissa Schilling
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Table contents:
1 Introduction
PART ONE Industry Dynamics of Technological Innovation
2 Sources of Innovation
3 Types and Patterns of Innovation
4 Standards Battles and Design Dominance
5 Timing of Entry
PART TWO Formulating Technological Innovation Strategy
6 Defining the Organization’s Strategic Direction
7 Choosing Innovation Projects
8 Collaboration Strategies
9 Protecting Innovation
PART THREE Implementing Technological Innovation Strategy
10 Organizing for Innovation
11 Managing the New Product Development Process
12 Managing New Product Development Teams
13 Crafting a Deployment Strategy
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