(eBook PDF) Strategic Management of Technological Innovation 5th – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 9781259539060
• ISBN-13 ‏ : ‎ 978-1259539060
• Author: Melissa Schilling

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Table contents:

PART ONE Industry Dynamics of Technological Innovation

Sources of Innovation

Types and Patterns of Innovation

Standards Battles and Design Dominance

Timing of Entry

PART TWO Formulating Technological Innovation Strategy

Defining the Organization’s Strategic Direction

Ghoosing Innovation Projects

Collaboration Strategies

Protecting Innovation

PART THREE Implementing Technological Innovation Strategy

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy

INDEX

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