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(eBook PDF) Strategic Management for Tourism, Hospitality and Events 3rd Edition

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Product details:

  • ISBN-10 ‏ : ‎ 1138345946
  • ISBN-13 ‏ : ‎ 978-1138345942
  • Author: Nigel G. Evans

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Table contents:

Part 1: Strategy and the Tourism, Hospitality and Events Contexts

1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organizations

2. Introduction to Strategy for Tourism, Hospitality and Events

 

Part 2: Analysing the Internal Environment

3. Tourism, Hospitality and Event Organizations – The Operational Context: Sources of Competitive Advantage

4. Tourism, Hospitality and Event Organizations – The Human Resources Context

5. Tourism, Hospitality and Event Organizations – The Financial Context

6. Tourism, Hospitality and Event Organizations – The Products and Markets Context

 

Part 3: Analysing the External Environment and SWOT

7. The External Environment for Tourism, Hospitality and Event Organizations – The Macro Context

8. The External Environment for Tourism, Hospitality and Event Organizations – The Competitive Context

9. SWOT Analysis for Tourism, Hospitality and Event Organizations

 

Part 4: Strategic Options

10. Competitive Strategy for Tourism, Hospitality and Event Organizations

11. Strategic Directions for Tourism, Hospitality and Event Organizations

12. Strategic Methods of Development for Tourism, Hospitality and Event Organizations

13. Strategic Evaluation and Selection for Tourism, Hospitality and Event Organizations

 

Part 5: Strategy in Action

14. Strategic Implementation for Tourism, Hospitality and Event Organizations
15. International and Global Strategies for Tourism, Hospitality and Event Organizations

16. Sustainability Strategy for Tourism, Hospitality and Event Organizations

17. Strategic Management for Tourism, Hospitality and Event Organizations – Strategy in Practice

 

Part 6: Case Analysis for Tourism, Hospitality and Events

 

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