(eBook PDF) Strategic Management: Concepts and Cases, 2nd Edition

(eBook PDF) Strategic Management: Concepts and Cases, 2nd Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 111941184X
• ISBN-13 ‏ : ‎ 978-1119411840
• Author: Jeffrey H. Dyer (Author), Paul Godfrey (Author), Robert Jensen (Author), David Bryce (Author)

Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.

table of contents:

1 What Is Business Strategy? 1

2 Analysis of the External Environment: Opportunities and Threats 17

3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 44

4 Cost Advantage 61

5 Differentiation Advantage 79

6 Corporate Strategy 98

7 Vertical Integration and Outsourcing 117

8 Strategic Alliances 133

9 International Strategy 152

10 Innovative Strategies That Change the Nature of Competition 177

11 Competitive Strategy 194

12 Implementing Strategy 213

13 Corporate Governance and Ethics 231

14 Strategy and Society 247

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