(eBook PDF) Strategic Management: Concepts 2nd Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1259384071
• ISBN-13 ‏ : ‎ 978-1259384073
• Author: Frank Rothaermel

Strategic Management: Concepts and Cases2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

Table contents:

Part One: Strategy Analysis

Chapter 1: What Is Strategy, and Why Is It Important?

Chapter 2: Strategic Leadership: Managing the Strategy Process

Chapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

Chapter 4: Internal Analysis: Resources, Capabilities, and Core Competencies

Chapter 5: Competitive Advantage, Firm Performance, and Business Models

Part Two: Strategy Formulation

Chapter 6: Business Strategy: Differentiation, Cost Leadership, and Integration

Chapter 7: Business Strategy: Innovation and Entrepreneurship

Chapter 8: Corporate Strategy: Vertical Integration and Diversification

Chapter 9: Corporate Strategy: Mergers and Acquisitions, Strategic Alliances

Chapter 10: Global Strategy: Competing Around the World

Part Three: Strategy Implementation

Chapter 11: Organisational Design: Structure, Culture, and Control

Chapter 12: Corporate Governance and Business Ethics

Part Four: MINICASES

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