(eBook PDF) Strategic Analysis and Action 9th Edition by Mary M. Crossan – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0133370291
- ISBN-13 : 978-0133370294
- Author: Mary Crossan (Author), Michael Rouse (Author), W. Glenn Rowe (Author), Cara Maurer (Author)
Crossan is a concise, practical guide for the strategic management course. The text provides an organized set of concepts and procedures for analyzing and acting on strategic problems. It takes the point of view of the general manager and presents a consistent, operational approach to analyzing and acting on strategic problems.
This revision sees the addition of two new authors, who bring a wealth of experience in developing and teaching this course, and a commitment to excellence. The revision revolves around currency, with new and updated examples and cases, as well as reflect changes to strategy practice and theory.
Table contents:
Chapter 1 A General Management Perspective 1
Chapter 2 Strategy 17
Chapter 3 The Diamond-E Framework 48
Chapter 4 Tools for Environment Analysis 62
Chapter 5 Environment Analysis: The Strategy–Environment Linkage 88
Chapter 6 Resource Analysis: The Strategy–Resource Linkage 112
Chapter 7 Management Preference Analysis: The Strategy–Management Preference Linkage 132
Chapter 8 Strategy and Organization 161
Chapter 9 Strategic Choice 193
Chapter 10 Implementing Strategy: Change Agenda and Starting Conditions 214
Chapter 11 Implementing Strategy: Guidelines and Action 238
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