(eBook PDF) Social Media Marketing: A Strategic Approach 2nd Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1305502752
- ISBN-13 : 978-1305502758
- Author: Melissa Barker, Donald I Barker, Nicholas F Bormann, Nicholas Bormann, Krista E Neher, Debra Zahay, Mary Lou Roberts
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
Table contents:
Chapter 1. The Role of Social Media Marketing
Chapter 2. Goals and Strategies
Chapter 3. Identifying Target Audiences
Chapter 4. Rules of Engagement for SMM
Chapter 5. Social Media Platforms and Social Networking Sites
Chapter 6. Microblogging
Chapter 7. Content Creation and Sharing: Blogging, Streaming Video, Podcasts, and Webinars
Chapter 8. Video Marketing
Chapter 9. Marketing on Photo Sharing Sites
Chapter 10. Discussion, News, Social Bookmarking, and Q&A Sites
Chapter 11. Content Marketing: Publishing Articles, White Papers, and E-Books
Chapter 12. Mobile Marketing on Social Networks
Chapter 13. Social Media Monitoring
Chapter 14. Tools for Managing the Social Media Marketing Effort
Chapter 15. Social Media Marketing Plan
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