(eBook PDF) Social Media Marketing 2nd Edition by Tracy L. Tuten – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9781473913011
- ISBN-13 : 978-1473913011
- Author: Tracy L. Tuten, Michael R. Solomon
Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights.
Table contents:
Part I: Foundations of Social Media Marketing
Chapter 1. The Horizontal Revolution
Chapter 2. Social Media Marketing Strategy
Chapter 3. Social Consumers
Chapter 4. Network Structure and Group Influence in Social Media
Part II: The Four Zones of Social Media
Chapter 5. Social Community
Chapter 6. Social Publishing
Chapter 7. Social Entertainment
Chapter 8. Social Commerce
Part III: Social Media Data Management and Measurement
Chapter 9. Social Media for Consumer Insight
Chapter 10. Social Media Metrics Case: Bellisio Foods
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