(eBook PDF) Social Media and Mobile Marketing Strategy by Randi Priluck – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0190215070
- ISBN-13 : 978-0190215071
- Author: Randi Priluck
Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.
Table contents:
CHAPTER ONE: THE NEW DIGITAL LANDSCAPE
CHAPTER TWO: IDENTIFYING CUSTOMERS
CHAPTER THREE: DISCOVERING INSIGHTS
CHAPTER FOUR: RETHINKING CONSUMPTION
CHAPTER FIVE: DEVELOPING AND DISTRIBUTING
CHAPTER SIX: PRICING AND PROMOTING
CHAPTER SEVEN: DIGITAL IMPERATIVES
CHAPTER EIGHT: PLANNING COMMUNICATIONS
CHAPTER NINE: EXECUTING STRATEGY
CHAPTER TEN: INTEGRATING MEDIA
CHAPTER ELEVEN: MOBILE TOUCHPOINTS
CHAPTER TWELVE: EXAMINING METRICS
CHAPTER THIRTEEN: LEGAL MATTERS
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