(eBook PDF) Small Business Management: Launching & Growing Entrepreneurial Ventures 19th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0357039416
- ISBN-13 : 978-0357039410
- Author:
Table contents:
Chapter 1. The Entrepreneurial Life
Chapter 2. Integrity, Ethics, and Social Entrepreneurship
Chapter 3. Starting a Small Business
Chapter 4. Franchises and Buyouts
Chapter 5. The Family Business
Chapter 6. The Business Plan: Visualizing The Dream
Chapter 7. The Marketing Plan
Chapter 8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors
Chapter 9. The Location Plan
Chapter 10. Understanding a Firm’s Financial Statements
Chapter 11. Forecasting Financial Requirements
Chapter 12. Financing the Small Business
Chapter 13. Planning for the Harvest
Chapter 14. Building Customer Relationships
Chapter 15. Product Development and Supply Chain Management
Chapter 16. Pricing and Credit Decisions
Chapter 17. Promotional Planning
Chapter 18. Global Opportunities for Small Businesses
Chapter 19. Professional Management and the Small Business
Chapter 20. Managing Human Resources
Chapter 21. Managing Small Business Operations
Chapter 22. Managing the Firm’s Assets
Chapter 23. Managing Risk
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