(eBook PDF) Small Business Management: Creating a Sustainable Competitive Advantage 7th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1544330863
- ISBN-13 : 978-1544330860
- Author: Timothy S. Hatten
Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.
Table contents:
PART I: THE CHALLENGE
PART II: PLANNING IN SMALL BUSINESS
PART III: EARLY DECISIONS
PART IV: FINANCIAL AND LEGAL MANAGEMENT
PART V: MARKETING THE PRODUCT OR SERVICE
PART VI: MANAGING SMALL BUSINESS
People also search:
are small businesses struggling
what can i do with a small business management certificate
what can i do with a small business management degree
what can you do with a small business management certificate