(eBook PDF) Small Business Management and Entrepreneurship 7th Edition by David Stokes – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1473729734
- ISBN-13 : 978-1473729735
- Author: David Stokes, Nick Wilson
This new edition of the text continues to extend its coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. Whilst the structure and format of the chapters remains broadly the same as the previous edition, the book includes many new examples and current references drawn from a wide variety of industrial, social and cultural contexts, bringing our knowledge of small business management and entrepreneurship up to date.
Table of contents:
Chapter 1 Small Business in the Economy
Chapter 2 Entrepreneurship, the Entrepreneur and the Owner-manager
Chapter 3 The Small Business and Entrepreneurial Environment
Chapter 4 Innovation and the Marketplace
Chapter 5 Information and help
Chapter 6 Business Planning
Chapter 7 Successful Small Business Strategies
Chapter 8 Start-ups and Franchises
Chapter 9 Buying an Existing Business
Chapter 10 Forming and Protecting a Business
Chapter 11 Management of People and Resources
Chapter 12 Marketing
Chapter 13 Money matters for small business
Chapter 14 Business Exits and Realizing Value
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