(eBook PDF) Services Marketing 6e Australia by Christopher Lovelock – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10: 1486004768
- ISBN-13: 9781486004768
- Author: Christopher Lovelock, Paul Patterson
Table contents:
Part 1 Understanding the nature of service products and markets 1
Part 2 Building the service model and creating customer value 95
Part 3 Challenges for senior management 305
Part 4 Cases 435
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