(eBook PDF) Retailing Management 6th Edition By Michael Levy

(eBook PDF) Retailing Management 6th Edition By Michael Levy – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1260065960
• ISBN-13 ‏ : ‎ 978-1260065961
• Author: Michael Levy, Barton Weitz, Dhruv Grewal, Michael Madore

The sixth Canadian Edition of Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and cutting edge information on trends in retailing. This edition focuses on a broad spectrum of retailers. Levy uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience.

Table of contents:

Section 1 The World of Retailing

Chapter 1: Introduction to the world of retailing

Chapter 2: Types of retailers

Chapter 3: Customer buying behaviour

Section 2 Retailing Strategy

Chapter 4: Retail market strategy

Chapter 5: Retail locations strategy—trade area decisions and site assessment

Chapter 6: Store design, layout, and visual merchandising strategy

Chapter 7: International retailing strategy

Section 3 Financial Management

Chapter 8: Financial strategy

Chapter 9: Information systems and supply chain management

Chapter 10: Buying strategies

Chapter 11: Retail pricing

Section 4 Store Management

Chapter 12: Human resource management and staff training

Chapter 13: Building customer loyalty: customer relationship

Chapter 14: Appealing to the customer: retail communication

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