(eBook PDF) Retailing Management 5th Canadian Edition by Michael Levy – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1259269205
• ISBN-13 ‏ : ‎ 978-1259269202
• Author: Michael Levy, Barton Weitz, Dhruv Grewal and Michael Madore

The Fifth Canadian Edition of Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and cutting edge information on trends in retailing. Focusing on a broad spectrum of retailers, Levy uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience.

Table contents:

Section 1 The World of Retailing

Chapter 1: Introduction to the world of retailing

Chapter 2: Types of retailers

Chapter 3: Customer buying behaviour

Section 2 Retailing Strategy

Chapter 4: Retail market strategy

Chapter 5: Retail locations strategy—trade area decisions and site assessment

Chapter 6: Store design, layout, and visual merchandising strategy

Chapter 7: International retailing strategy

Section 3 Financial Management

Chapter 8: Financial strategy

Chapter 9: Information systems and supply chain management

Chapter 10: Buying strategies

Chapter 11: Retail pricing

Section 4 Store Management

Chapter 12: Human resource management and staff training issues

Chapter 13: Building customer loyalty: customer relationship management and service strategies

Chapter 14: Appealing to the customer: retail communication mix

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