(eBook PDF) Retailing Management 4th by Michael Levy

(eBook PDF) Retailing Management 4th by Michael Levy – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0070893209
• ISBN-13 ‏ : ‎ 978-0070893207
• Author: Michael Levy, Barton A Weitz, Dea Watson

Table contents:

1. Introduction to the world of retailing
2. Types of retailers
3. Multichannel retailing
4. Customer buying behavior
5. Retail market strategy
6. Financial strategy
7. Retail locations
8. Retail site location
9. Human resource management
10. Information systems and supply chain management
11. Customer relationship management
12. Managing merchandise assortments
13. Merchandise planning systems
14. Buying merchandise
15. Retail pricing
16. Retail communication mix
17. Managing the store
18. Store layout, design, and visual merchandising
19. Customer service

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