(eBook PDF) Retailing Management 10th Edition by Michael Levy – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259573087
- ISBN-13 : 978-1259573088
- Author: Michael Levy, Barton Weitz, Dhruv Grewal
Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.
Table contents:
SECTION I: THE WORLD OF RETAILING
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Digital Retailing
Chapter 4: Multichannel and Omnichannel Retailing
Chapter 5: Consumer Behavior
SECTION II: RETAILING STRATEGY
Chapter 6: Retail Market Strategy
Chapter 7: Financial Strategy
Chapter 8: Retail Locations
Chapter 9: Retail Site Location
Chapter 10: Information Systems and Supply ChainManagement
Chapter 11: Customer Relationship Management
SECTION III: MERCHANDISE MANAGEMENT
Chapter 12: Managing the Merchandise PlanningProcess
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix
SECTION IV: HUMAN RESOURCESAND STORE MANAGEMENT
Chapter 16: Human Resources and Managing the Store
Chapter 17: Store Layout, Design, and VisualMerchandising
Chapter 18: Customer Service
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