(eBook PDF) Quantitative Research Methods for Communication: A Hands-On Approach 4th Edition

(eBook PDF) Quantitative Research Methods for Communication: A Hands-On Approach 4th Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0190861061
• ISBN-13 ‏ : ‎ 978-0190861063
• Author:  Jason S. Wrench (Author), Candice Thomas-Maddox (Author), Virginia Peck Richmond (Author)

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

table of contents:

CHAPTER 1 An Introduction to Communication Research

CHAPTER 2 Empirical Research

CHAPTER 3 Research Ethics

CHAPTER 4 Searching for Previous Research and American Psychological Association Style

CHAPTER 5 Research Structure and Literature Reviews

CHAPTER 6 Variables

CHAPTER 7 Measurement

CHAPTER 8 Reliability and Validity

CHAPTER 9 Survey Research

CHAPTER 10 Content Analysis

CHAPTER 11 Experimental Design

CHAPTER 12 Sampling Methods

CHAPTER 13 Hypothesis Testing

CHAPTER 14 Descriptive Statistics

CHAPTER 15 Chi-Square (?2) Test of Independence

CHAPTER 16 Independent Samples t Tests

CHAPTER 17 One-Way Analysis of Variance

CHAPTER 18 Correlation

CHAPTER 19 Regression

CHAPTER 20 Presenting Research

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