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(eBook PDF) Public Speaking: An Audience-Centered Approach 11th edition

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product details:

  • ISBN-10 ‏ : ‎ 0135709717
  • ISBN-13 ‏ : ‎ 978-0135709719
  • Author: Steven A. Beebe, Susan J. Beebe

table of contents:

  1. Speaking With Confidence
    • 1.1 What is Public Speaking?
    • 1.2 Why Study Public Speaking?
    • 1.3 The Rich Heritage of Public Speaking
    • 1.4 The Communication Process
    • 1.5 Improving Your Confidence as a Speaker
  2. Presenting Your First Speech
    • 2.1 Consider Your Audience
    • 2.2 The Audience-Centered Speechmaking Process
  3. Speaking Freely and Ethically
    • 3.1 Speaking Freely
    • 3.2 Speaking Ethically
    • 3.3 Speaking Credibly
  4. Listening to Speeches
    • 4.1 Overcoming Barriers to Effective Listening
    • 4.2 How to Become a Better Listener
    • 4.3 Improving Critical Listening and Thinking Skills
    • 4.4 Analyzing and Evaluating Speeches
  5. Analyzing Your Audience
    • 5.1 Gathering Information about Your Audience
    • 5.2 Analyzing Information about Your Audience
    • 5.3 Adapting to Your Audience
    • 5.4 Analyzing Your Audience before You Speak
    • 5.5 Adapting to Your Audience as You Speak
    • 5.6 Analyzing Your Audience after You Speak
  6. Developing Your Speech
    • 6.1 Select and Narrow Your Topic
    • 6.2 Determine Your Purpose
    • 6.3 Develop Your Central Idea
    • 6.4 Generate and Preview Your Main Ideas
  7. Gathering and Using Supporting Material
    • 7.1 Sources of Supporting Material
    • 7.2 Research Strategies
    • 7.3 Types of Supporting Material
    • 7.4 The Best Supporting Material
  8. Organizing and Outlining Your Speech
    • 8.1 Organizing Your Main Ideas
    • 8.2 Organizing Your Supporting Material
    • 8.3 Organizing Your Presentation for the Ears of Others: Signposting
    • 8.4 Outlining Your Speech
  9. Introducing and Concluding Your Speech
    • 9.1 Purposes of Introductions
    • 9.2 Effective Introductions
    • 9.3 Purposes of Conclusions
    • 9.4 Effective Conclusions
  10. Using Words Well: Speaker Language and Style
    • 10.1 Differentiating Oral and Written Language Styles
    • 10.2 Using Words Effectively
    • 10.3 Adapting Your Language Style to Diverse Listeners
    • 10.4 Crafting Memorable Word Structures
  11. Delivering Your Speech
    • 11.1 The Power of Speech Delivery
    • 11.2 Methods of Delivery
    • 11.3 Characteristics of Effective Delivery
    • 11.4 Rehearsing Your Speech: Some Final Tips
    • 11.5 Delivering Your Speech
    • 11.6 Responding to Questions
  12. Using Presentation Aids
    • 12.1 Types of Presentation Aids
    • 12.2 Using Computer-Generated Presentation Aids
    • 12.3 Guidelines for Developing Presentation Aids
    • 12.4 Guidelines for Using Presentation Aids
  13. Speaking to Inform
    • 13.1 Informative Speech Topics
    • 13.2 Strategies to Enhance Audience Understanding
    • 13.3 Strategies to Maintain Audience Interest
    • 13.4 Strategies to Enhance Audience Recall
    • 13.5 Developing an Audience-Centered Informative Speech
  14. Understanding Principles of Persuasive Speaking
    • 14.1 The Goals of Persuasion
    • 14.2 How Persuasion Works
    • 14.3 How to Motivate Listeners
    • 14.4 How to Develop Your Audience-Centered Persuasive Speech
  15. Using Persuasive Strategies
    • 15.1 Enhancing Your Credibility
    • 15.2 Using Reasoning and Evidence
    • 15.3 Using Emotional Appeals
    • 15.4 Strategies for Adapting Ideas to People and People to Ideas
    • 15.5 Strategies for Organizing Persuasive Messages
  16. Speaking for Special Occasions and Purposes
    • 16.1 Public Speaking in the Workplace
    • 16.2 Ceremonial Speaking
    • 16.3 After-Dinner Speaking: Using Humor Effectively

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