(eBook PDF) Public Relations Writing 2nd Edition by James Mahoney – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0195578597
- ISBN-13 : 978-0195578591
- Author: James Mahoney
Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics.
Table contents:
1 Introduction
2 Contexts for Public Relations
3 Research and Planning for Public Relations
4 Public Relations Goals and Objectives
5 Developing and Writing Messages
6 Writing and Placing a Media Release
7 Writing for Social Media and the Web
8 Interpersonal Communication
9 Beyond the Mass News Media
10 Communication within Organisations
11 Getting the Job Done
12 Writing a Public Relations Evaluation Plan
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