(eBook PDF) Public Relations by Tom Kelleher – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0190925094
- ISBN-13 : 978-0190925093
- Author: Tom Kelleher
Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
Table of contents:
SECTION I. FOUNDATIONS
CHAPTER 1. PRINCIPLED PUBLIC RELATIONS
CHAPTER 2. PUBLIC RELATIONS MODELS THROUGH THE AGES
CHAPTER 3. CONVERGENCE AND INTEGRATED COMMUNICATION
CHAPTER 4. RELATIONSHIP MANAGEMENT
SECTION II. STRATEGY
CHAPTER 5. RESEARCH
CHAPTER 6. PLANNING
CHAPTER 7. IMPLEMENTATION
CHAPTER 8. EVALUATION
SECTION III. TACTICS
CHAPTER 9. WRITING
CHAPTER 10. SOCIAL MEDIA AND MOBILE
SECTION IV. CONTEXTS
Chapter 11. LEGAL
CHAPTER 12. ISSUES AND CRISES
CHAPTER 13. GLOBAL
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