(eBook PDF) Principles of Marketing 3rd Edition 3.0 by Jeff Tanner – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1453374493
- ISBN-13 : 978-1453374498
- Author: Jeff Tanner and Mary Anne Raymond
If purchased from FlatWorld, the publisher, this version includes Online Access, Homework and a Print copy via a redeemable code shipped with the print book. Principles of Marketing is an up-to-date overview into what is going on in the field of marketing today. This textbook covers topics such Content marketing, social media best practices, and crowdfunding and crowdsourcing. This is a resource to show students how to actually use these techniques and market.
Table contents:
Chapter 1 Marketing: creating customer value and engagement
Chapter 2 Company and marketing strategy
Chapter 3 Analysing the marketing environment
Chapter 4 Marketing research to gain consumer insights
Chapter 5 Sustainable marketing, social responsibility and ethics
Chapter 6 Consumer markets and consumer buyer behaviour
Chapter 7 Business markets and business buyer behaviour
Chapter 8 Customer value-driven marketing strategy: creating value for target
customers
Chapter 9 Branding: developing strong brands
Chapter 10 Products and services
Chapter 11 Pricing strategies
Chapter 12 Marketing channels
Chapter 13 Marketing communications
Chapter 14 Creating competitive advantage
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