(eBook PDF) Practical Tourism Research (CABI Tourism Texts)

(eBook PDF) Practical Tourism Research (CABI Tourism Texts) – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 1845936329
• ISBN-13 ‏ : ‎ 978-1845936327
• Author: Stephen L. J. Smith 

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author’s extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.

table of contents:

1: The Nature of Tourism Research

2: Planning a Research Project

3: Questionnaire Design and Delivery

4: Selecting a Sample

5: How to Conduct Personal Interviews and Focus Groups

6: Indices and Scales

7: Case Studies

8: Content Analysis

9: Netnography

10: Research Reports and Presentations

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