(eBook PDF) Political Campaign Communication: Principles and Practices 9th Edition

(eBook PDF) Political Campaign Communication: Principles and Practices 9th Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 1538112604
• ISBN-13 ‏ : ‎ 978-1538112601
• Author: Robert E. Denton Jr. Virginia Tech (Author), Judith S. Trent University of Cincinnati (Author), & 1 more

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.

table of contents:

1. 1. Communication and Political Campaigns: A Prologue
2. 2. Communicative Functions of Political Campaigns
3. 3. Communicative Styles and Strategies of Political Campaigns
4. 4. Communicative Mass Channels of Political Campaigning
5. 5. Communicative Types and Functions of Televised Political Advertising
6. 6. Ethical Considerations of Political Campaign Communication
7. 7. Public Speaking in Political Campaigns
8. 8. Recurring Forms of Political Campaign Communication
9. 9. Debates in Political Campaigns
10. 10. Interpersonal Communication in Political Campaigns
11. 11. Advertising in Political Campaigns
12. 12. Political Campaigning in the Age of the Internet and the Growing Influence of Social Media
13. 13. Journalism in Contemporary Political Campaigns: From Information to Fake News
14. 14. Political Campaign Communication in the 2016 Presidential Election

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