(eBook PDF) Persuasion Theory and Applications by Lillian Beeson – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9780199732357
- ISBN-13 : 978-0199732357
- Author: Lillian Beeson
Table contents:
- Theoretical foundations
- Roadmap of the book
- Introduction to persuasion in everyday practices
- Rhetorical scholars : perspectives on rhetoric
- Audiences : social scientists address needs, attitudes, and beliefs
- Language : the code of persuasion
- Messages : verbal and nonverbal support
- Application of persuasion in the context of politics, law, religion, art & cinema, advertising, and public relations
- Political communication : mediated constructions
- Legal communication : persuasion in court
- Religion and persuasion
- Art as persuasion: visual rhetoric
- Advertising : integrated marketing communication (IMC)
- Public relations : engineering public consent
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