(eBook PDF) Persuasion in Society 3rd Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9781138825666
- ISBN-13 : 978-1138825666
- Author: Jean G. Jones, Herbert W. Simons
Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages.
Table contents:
Part I: Understanding Persuasion
1. The Study of Persuasion
2. The Psychology of Persuasion: Basic Concepts and Principles
3. Persuasion Broadly Considered
Part 2: The Coactive Approach
4. Coactive Persuasion
5. Resources of Communication
6. Framing and Reframing
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