(eBook PDF) Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy

(eBook PDF) Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0132983389
• ISBN-13 ‏ : ‎ 978-0132983389
• Author: Luciano Ciravegna (Author), Robert Fitzgerald (Author), Sumit Kundu (Author), Farok J. Contractor (Foreword)

Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts.Operating in Emerging Marketsdraws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you.An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future.

table of contents:

Part I. Contemporary Meaning and Context for International Business

1. Four Questions About International Strategy

2. The Rise of Emerging Economies: BRIC and Beyond

3. Sowing Knowledge in Emerging Economies

Part II. The Changing View of International Strategy

4. Theoretical Explanation of Internationalization

5. Dynamic Perspective on Internationalization

6. Can Competitive Advantage Cross Borders?

Part III. Internationalization from Emerging Markets

7. International Strategies of Brazilian Multinationals

8. International Strategies of Chinese Multinationals

9. International Strategies of Indian Multinationals

10. International Strategies of Russian Multinationals

Part IV. What Shapes the Competitive Advantage of Emerging Multinationals

11. Non-Market Strategy Perspective

12. The Irrational Side of Internationalization

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