(eBook PDF) New Products Management 11th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 007802904X
- ISBN-13 : 978-0078029042
- Author:
Table contents:
PART ONE Overview and Opportunity Identification/Selection;
Chapter 1 The Strategic Elements of Product Development;
Chapter 2 The New Products Process;
Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products;
PART TWO Concept Generation;
Chapter 4 Creativity and the Product Concept;
Chapter 5 Finding and Solving Customers’ Problems;
Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping;
Chapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
PART THREE Concept/Project Evaluation
Chapter 8 The Concept Evaluation System;
Chapter 9 Concept Testing;
Chapter 10 The Full Screen;
Chapter 11 Sales Forecasting and Financial Analysis;
Chapter 12 Product Protocol;
PART FOUR Development;
Chapter 13 Design;
Chapter 14 Development Team Management;
Chapter 15 Product Use Testing;
PART FIVE Launch;
Chapter 16 Strategic Launch Planning;
Chapter 17 Implementation of the Strategic Plan;
Chapter 18 Market Testing;
Chapter 19 Launch Management;
Chapter 20 Public Policy Issues
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