(eBook PDF) Multinational Management 6th Ediiton by Cullen – Digital Ebook – Instant Delivery Download
Product Details:
- ISBN-10 : 1285094948
- ISBN-13 : 978-1285094946
- Author:
In today’s increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah’s MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions–equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business
Table of contents:
Part 1: Foundations of Multinational Management
Chapter 1: Multinational Management in a Changing World
The Nature of the Multinational Company
The Globalizing Economy: A Changing (But Not Always Stable) Environment for Business
The Next Generation of Multinational Managers
Multinational Management: A Strategic Approach
Summary and Conclusions
Notes
Chapter 2: Culture and Multinational Management
What Is Culture?
Levels of Culture
Globe National Culture Framework
Caveats and Cautions
Summary and Conclusions
Notes
Chapter 3: The Institutional Context of Multinational Management
Social Institutions and Their Influence on Society
Social Inequality
The National Context and International Management
Summary and Conclusions
Notes
Chapter 4: Managing Ethical and Social Responsibility Challenges in Multinational Companies
What Are International Business Ethics and Social Responsibility?
Ethical Philosophy
National Differences in Business Ethics and Social Responsibility
Toward Transnational Ethics
The Ethical Dilemma in Multinational Management: How Will You Decide?
Summary and Conclusions
Note
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