(eBook PDF) MKTG3 3rd Edition by Charles W. Lamb – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 0170355500
ISBN-13 ‏ : ‎ 978-0170355506
Author: Charles W. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Jane Summers (Author), Michael Gardiner (Author)

A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today’s busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text

Table contents:

pt. 1. An introduction to marketing

1. An overview of marketing

2. Marketing strategy

3. Ethics and the marketing environment

pt. 2. Consumer information

4. Consumer decision making

5. Business-to-business marketing

6. Segmenting and targeting markets

7. Insight management research

pt. 3. Managing the marketing mix

8. Product concepts

9. Developing and managing products

10. Services, non-profit and other intangibles

11. Marketing channels and distribution decisions

12. Integrated marketing communication (IMC)

13. The promotions mix

14. Pricing

pt. 4. The world of marketing

15. Global marketing

16. Marketing and new technology

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(eBook PDF) MKTG3 3rd Edition by Charles W. Lamb

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