(eBook PDF) MKTG, 5th Edition by Charles W. Lamb

(eBook PDF) MKTG, 5th Edition by Charles W. Lamb – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 1111528098
• ISBN-13 ‏ : ‎ 978-1111528096
• Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel 

Created through a “student-tested, faculty-approved” review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners.

table of contents:

Part 1: Marketing—Let’s Get Started
Chapter 1: An Introduction to Marketing
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Chapter 3: Strategic Planning for Competitive Advantage

Part 2: Analyzing Marketing Opportunities
Chapter 4: Marketing Research and Analytics
Chapter 5: Consumer Decision Making
Chapter 6: Business Marketing
Chapter 7: Segmenting, Targeting, and Positioning
Chapter 8: Customer Relationship Management (CRM)

Part 3: Product Decisions
Chapter 9: Product Concepts
Chapter 10: Developing and Managing Products
Chapter 11: Services and Non-profit Organization Marketing

Part 4: Pricing Decisions
Chapter 12: Setting the Right Price

Part 5: Distributing Decisions
Chapter 13: Marketing Channels and Supply Chain Management
Chapter 14: Retailing

Part 6: Promotion Decisions
Chapter 15: Marketing Communications
Chapter 16: Advertising, Public Relations, and Direct Response
Chapter 17: Sales Promotion and Personal Selling
Chapter 18: Social Media and Digital Strategies

Chapter 19: (Online Chapter) Developing a Global Vision

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