(eBook PDF) Microeconomics for Managers, 2nd Edition – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 0691182698
- ISBN-13 : 978-0691182698
- Author: David M. Kreps
A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics
This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world’s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford’s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.
table of contents:
1. Introduction.
PART I: UTILITY-MAXIMIZING CHOICE: CONSUMERS, WORKERS, AND SAVERS.
2. A Consumer’s Economic Circumstances.
3. Economic Circumstances in Labor and Financial Markets.
4. Tastes and Indifference Curves.
5. Different Types of Tastes.
6. Doing the “Best” We Can.
7. Income and Substitution Effects in Consumer Goods Markets.
8. Wealth and Substitution Effects in Labor and Capital Markets.
9. Demand for Goods and Supply of Labor and Capital.
10. Consumer Surplus and Deadweight Loss.
PART II: PROFIT-MAXIMIZING CHOICE: PRODUCERS (OR “FIRMS”).
11. One Input and One Output: A Short-Run Producer Model.
12. Production with Multiple Inputs.
13. Production Decisions in the Short and Long Run.
PART III: COMPETITIVE MARKETS AND THE “INVISIBLE HAND”.
14. Competitive Market Equilibrium.
15. The “Invisible Hand” and the First Welfare Theorem.
16. General Equilibrium.
17. Choice and Markets in the Presence of Risk.
PART IV: Distortions of the “Invisible Hand” in Competitive Markets.
18. Elasticities, Price-Distorting Policies, and Non-Price Rationing.
19. Distortionary Taxes and Subsidies.
20. Prices and Distortions across Markets.
21. Externalities in Competitive Markets.
22. Asymmetric Information in Competitive Markets.
PART V: DISTORTIONS OF THE “INVISIBLE HAND” FROM STRATEGIC DECISIONS.
23. Monopoly.
24. Strategic Thinking and Game Theory.
25. Oligopoly.
26. Product Differentiation and Innovation in Markets.
27. Public Goods.
28. Governments and Politics.
PART VI: CONSIDERING HOW TO MAKE THE WORLD A BETTER PLACE.
29. What Is Good? Challenges from Psychology and Philosophy.
30. Balancing Government, Civil Society, and Markets.