(eBook PDF) Methods in Behavioural Research 2rd by Paul C. Cozby – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 1259088464
- ISBN-13 : 978-1259088469
- Author: Paul Cozby
McGraw-Hill is proud to announce the second Canadian edition of the market-leading text, Methods in Behavioural Research, by Paul C. Cozby and Catherine Rawn, University of British Columbia. This edition welcomes students into the world of behavioural research methods by maintaining a clear writing style and providing relevant and high-interest Canadian examples to help explain concepts. Students are empowered to make-decisions regarding research design through a focus on practice,critical thinking, and application. Researchers and examples from across Canada are highlighted, where relevant, to provide a Canadian perspective and demonstrate the relevance of research methods to our lives.
Our interactive online resources, Connect with Smartbook only bolster Cozby ability to bring concepts to life and improve student comprehension and engagement.
table of contents:
Chapter 1: Scientific Understanding of Behaviour
Chapter 2: Where to Start
Chapter 3: Ethical Research
Chapter 4: Research Design Fundamentals
Chapter 5: Measurement
Chapter 6: Observational Methods
Chapter 7: Survey Research: Asking People about Themselves
Chapter 8: Experimental Design
Chapter 9: Conducting Studies
Chapter 10: Research Designs for Special Circumstances
Chapter 11: Complex Experimental Designs
Chapter 12: Descriptive Statistics: Describing Variables and the Relations among Them
Chapter 13: Inferential Statistics: Making Inferences about Populations Based on Our Samples
Chapter 14: Generalizing Results