(eBook PDF) Meggs’ History of Graphic Design 6th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1118772059
- ISBN-13 : 978-1118772058
- Author: Philip B. Meggs, Alston W. Purvis
The bestselling graphic design reference, updated for the digital age
Meggs’ History of Graphic Design is the industry’s unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.
Table contents:
Part I The Prologue to Graphic Design
The visual message from prehistory through the medieval era
1 The Invention of Writing
2 Alphabets
3 The Asian Contribution
4 Illuminated Manuscripts
Part II A Graphic Renaissance
The origins of European typography and design for printing
5 Printing Comes to Europe
6 The German Illustrated Book
7 Renaissance Graphic Design
8 An Epoch of Typographic Genius
Part III The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technology upon visual communications
9 Graphic Design and the Industrial Revolution
10 The Arts and Crafts Movement and Its Heritage
11 Art Nouveau
12 The Genesis of Twentieth-Century Design
Part IV The Modernist Era
Graphic design in the first half of the twentieth century
13 The Influence of Modern Art
14 Pictorial Modernism
15 A New Language of Form
16 The Bauhaus and the New Typography
17 The Modern Movement in America
Part V The Age of Information
Graphic design in the global village
18 The International Typographic Style
19 The New York School
20 Corporate Identity and Visual Systems
21 The Conceptual Image
22 Postmodern Design
23 National Visions within a Global Dialogue
24 The Digital Revolution—and Beyond
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