(eBook PDF) Meetings, Expositions, Events & Conventions An Introduction to the Industry 5th Edition

(eBook PDF) Meetings, Expositions, Events & Conventions An Introduction to the Industry 5th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN 13: 9780133815245
• ISBN 10: 0133815242
• Author: cc

Meetings, Expositions, Events, and Conventions is the most thorough, up-to-date text on MEEC: meetings, expositions, events and conventions. The text gives you a comprehensive overview of what it takes to plan and produce MEEC. It consists of contributions and selections from some of the industry’s most notable educators and practitioners. Case studies and vignettes relate material to careers within varied segments of the field, as well as to trends in the industry.

Table contents:

PART 1: INTRODUCTION

1. Introduction to the Meetings, Expositions, Events, and Conventions Industry (MEEC)
2. Meeting, Exhibition, Event, and Convention Organizers and Sponsors

PART 2: KEY PLAYERS

3. Destination Marketing Organizations (DMOs)
4. Meeting, Expositions, Event, and Convention Venues: An Examination of Facilities Used by Meeting and Event Professionals
5. Exhibitions and Trade Shows
6. Service Contractors
7. Destination Management Companies
8. Special Events Management

PART 3: IMPORTANT ELEMENTS IN MEETING, EXPOSITION, EVENT, AND CONVENTION PLANNING

9. Food and Beverage
10. Legal Issues in the MEEC Industry
11. Technology and the MEEC Professional
12. Sustainable Meetings and Events
13. Planning MEEC Gatherings
14. Producing Meetings and Events
15. International Aspects in MEEC
16. Putting It All Together

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