(eBook PDF) Media Literacy: Keys to Interpreting Media Messages, 4th Edition

(eBook PDF) Media Literacy: Keys to Interpreting Media Messages 4th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1440831157
• ISBN-13 ‏ : ‎ 978-1440831157
• Author: Art Silverblatt, Donald C. Miller, Julie Smith, Nikole Brown

This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media― particularly in digital, interactive forms―this book addresses all forms of information disseminated via mass communication.

Table contents:

PART 1: INTRODUCTION
1. Introduction to Media Literacy
PART 2: KEYS TO INTERPRETING MEDIA MESSAGES
2. Process
3. Historical Context
4. Cultural Context
5. Structure
6. Framework
7. Production Elements
Worksheet: Keys to Interpreting Media Messages
PART 3: MEDIA FORMATS
8. Jourbanalism
9. Advertising
10. American Political Communications
11. Digital Media Communications

People also search:

media literacy keys to interpreting media messages

media literacy keys to interpreting media messages pdf

media information literacy topics

what are the key concepts of media literacy

what is media literacy all about