(eBook PDF) Media & Culture: An Introduction to Mass Communication 12th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1319102859
• ISBN-13 ‏ : ‎ 978-1319102852
• Author: Stanley Baran

It’s no secret today’s media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Table contents:

Part 1 Laying The Groundwork

Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication

Part 2 Media, Media Industries, and Media Audiences

Chapter 3 Books
Chapter 4 Newspapers
Chapter 5 Magazines
Chapter 6 Film
Chapter 7 Radio, Recording, and Popular Music
Chapter 8 Television, Cable, and Mobile Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media

Part 3 Strategic Communication Industries

Chapter 11 Public Relations
Chapter 12 Advertising

Part 4 Mass-Mediated Culture in The Information Age

Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media

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