(eBook PDF) Media & Culture 11th Edition – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 1319058515
ISBN-13 ‏ : ‎ 978-1319058517
Author: Richard Campbell , Christopher R. Martin, Bettina Fabos

While we all use digital technology daily, many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students’ understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.

Table contents:

Digital media and convergence
Sounds and images
Words and pictures
The business of mass media
Democratic expression and the mass media. Mass communication: a critical approach
The internet, digital media and media convergence
Digital gaming and the media playground
Sound recording and popular music
Popular radio and the origins of broadcasting
Television and cable: the power of visual culture
Movies and the impact of images
Newspapers: the rise and decline of modern journalism
Magazines in the age of specialization
Books and the power of print
Advertising and commercial culture
Public relations and framing the message
Media economics and the global marketplace
The culture of journalism: values, ethics, and democracy
Media effects and cultural approaches to research
Legal controls and freedom of expression

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(eBook PDF) Media & Culture 11th Edition

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